Photographing jewelry correctly is extremely important, especially if you are trying to market a product. Choosing the right background, display option, and lighting are all extremely important factors in capturing the perfect photographs of your jewelry. We gathered several jewelry photography tips that many individuals practice in order to achieve the money shots they are looking for.
1. Make Sure the Lighting is Set Correctly
When it comes to jewelry photography tips, you have two main options to provide the best lighting for jewelry photography: smooth lighting versus sharp. The light cast on jewelry will cause a shadow to appear. Natural lighting produces sharp lines. This can be achieved by taking photographs around noon each day when the sun is at its highest point. If you prefer smooth lines, try shooting in the early morning or after 4 P.M. If you want to find out more about using natural light in your jewelry photography, you should give our article on natural light photography tips a read.
2. Adjust the Photometer
Learning the proper photometer settings is not as challenging as it may seem. You will need to focus on the F-Stop and the shutter speed in order to capture the best shots. The shutter speed determines how long the shutter is opened and the values are typically set at 1/125, 1/60, 1/30, etc.
The F-stop determines how much light comes through the camera’s aperture. This value is usually marked with a 2,2, 2,8, 3,5, etc. If the jewelry you are photographing has dark spots, jewelry photography tips & tricks suggest allowing more lighting to pass through with a lower shutter speed or a lower F-stop. Adjust these values in order to capture various details of the jewelry.
3. Choose an Appropriate Background
When shoppers look at jewelry, chances are they are not too familiar with any particular piece. They choose to look at your item specifically because they are curious about what it has to offer. Avoid backgrounds that are too busy and distract the viewer from the main feature. Do not include a lot of background area in any photo. People do not care about anything else in the photograph — they are only looking for the jewelry. The best jewelry photography tips tricks suggest zooming in on the jewelry in order to capture every little detail.
4. Suspend the Jewelry
Another popular jewelry photography tip suggests displaying the jewelry as if it is suspended out in space. A lot of sellers use wires to display jewelry. First, lay the jewelry out to determine a natural position. Mimic the form by hooking wire around the jewelry in two locations, typically creating a V-shaped display on necklaces. For earrings, use wire to hold their hooks in place. Focus primarily on the jewelry itself rather than capturing a lot of the wire display. Having the jewelry suspended in a manner that mimics the shopper wearing it helps them visualize the jewelry on them.
5. Consider Using a Lightbox
These fold up cubes come in handy, especially when it comes to photographing jewelry. Some individuals provide jewelry photography tips on how to capture the perfect photo inside a lightbox. It is crucial to ensure your camera’s white-balance feature is set. Use a 500w tungsten photoflood mounted light on a stand rather than the typical light that comes with the light cube. Place a mirror or a white card in the box to reflect the lighting into areas that are found to be too dark.
To find these spots you will need to capture a photo under the lighting and place the card or mirror in a location that reflects the light into dark areas of the photo. You can also add plastic panels between the lighting source and the cube to diffuse the light and direct attention the jewelry.
6. Minimize Reflections
The jewelry itself can be highly reflective. This feature is often emphasized by highly polished finishes. When taking photographs of jewelry, we risk capturing mirrored images of the background or ourselves on the jewelry. In addition to the jewelry photography tips that suggest to use a lightbox, use a camera with a remote timer and a tripod.
7. Clean the Jewelry Before Taking Photographs
The last thing people want to see on jewelry is dirt, grime, or fingerprints. Clean the jewelry thoroughly before taking any photographs. Jewelry photography tips often focus on what to do when taking photographs, but it is equally important to prepare the jewelry prior to capturing the photos. Make sure the jewelry itself is in pristine condition before placing it inside a lightbox or setting it on a surface for photographs.
8. Keep it Simple
One of the best jewelry photography tips suggests keeping the background natural and simple. Use natural materials, like wood, glass blocks, or metal as photo props. The added complexity will help highlight textures and components of your jewelry. If you have a necklace with bright colored stones, a wood background will highlight the fine details of the stone. Metal will bring out metallic characteristics in jewelry and glass will highlight the shine.
9. Consider Using Props or Models
Mannequins and models are a great addition to jewelry displays. Use model hands to display bracelets or rings and mannequin heads to display necklaces and earrings. Using lifelike body parts to highlight jewelry often helps potential customers visualize the jewelry on their own hands, ears, necks, or wrists. Mannequins are one of the best display options for jewelry because they provide a sense of elegance while making the jewelry stand out. While using this type of display, choose a background that does not match the color of the mannequin. It is important that this type of display does not blend into the background.
Capturing attractive photographs of your jewelry is one of the best ways to sell a product or show others the beautiful characteristics of each piece. Following these nine simple jewelry photography tips will ensure you have the best photographs imaginable of your jewelry. These tips ensure the proper lighting, background, and display options are a top priority at every single photo shoot. Do you have any other tricks that can improve jewelry photography?