When you are building your photography business, social media marketing can be your best ally. Social media allows users to share inspiring content. Some of the most shared content on the internet comes in the form of photography quotes. Photography quotes feature your photography work paired with a relatable quote about the art of photography.
Here we will discuss how to use social media to expand your photography business, how to use photography quotes to up your Instagram game, and present 12 of the best photography quotes of all time.
Using Social Media to Grow Your Photography Business
We live in the best time in history for marketing your photography business. When adequately used, social media is ready-made marketing that facilitates a connection with an audience you want to connect with. If you aren’t already using social media to grow your photography business, you are missing out on the best free marketing tools available.
Let’s put this into perspective. According to the statistics site Statista, over 2.5 billion people use social media worldwide. They predict this number to rise to over 3 billion by 2021. How many clients would it take for you to increase sales revenue? Regardless of the number you answer that question with, social media can help you find those clients.
Essential Social Media Marketing
The essential social media accounts to help grow your photography business are:
Instagram is a marketing must-have for your photography business because it is a photo driven social media platform. Second up is Facebook. Create a business page for your photography. Facebook provides built-in analytics to help monitor your traffic and help you make informed decisions about any new strategies you want to make. Twitter as a platform isn’t the best for posting photos, but it can help you engage with your followers. It’s also great for publicity.
Make sure your photography business profiles on social media are open to the public. If you have a private account, people won’t be able to view your content.
Quality Over Quantity
Remember social media is a marketing tool. What happens inside that platform is not personal. Social media doesn’t need be a popularity contest, especially in the beginning.
The goal is to feature your work in the most professional way possible. Many photographers pick a photo template to bring a cohesive quality to the photography quotes posted on social media. This isn’t required. If you work with a template, always go for subtlety. Your work should be the focal point, not the template.
Focus on engaging with the followers you have before striving to gain a larger following. The more engagement you have with steady followers, the greater likelihood these followers will develop loyalty. Loyalty is important here because it can garner more followers through your online reputation. Your business persona is visible to everyone, not just your followers.
Research Online Marketing
Use the functions designed for businesses provided in social media platforms. Invest time researching how to market your business online if you aren’t privy to the world of keywords and hashtags. Checkout Green Screen Software Tutorials for more advance photography business.
Tagging And Hashtags
Hashtags are words are phrases prefaced with a “#” symbol. Using hashtags in the comments of your photographs creates a link for people to find your work when they search that word, phrase, or acronym.
In marketing, hashtags are used to gain attention from potential clients or customers. Using a keyword finder can help determine the traffic your hashtag words, phrases, or acronyms will pull in.
When you begin typing your hashtag in Instagram, the auto-fill will show you how many other people have used that hashtag. This tool can give you some clues about traffic and the reach of that particular hashtag.
Hashtags on your photography describe the subject, location, feeling, people, events, or any other relevant information that might draw someone to interact with your photo.
Using Famous Quotes To Up Your Instagram Game
As mentioned, Instagram is the best social media outlet for marketing your photography business. Instagram is an app and a social media platform for photos and videos. Users post photos and/or videos to their profile, tag them, and add any noteworthy information.
Social media audiences love to engage with interesting quotes in fun fonts over incredible photography. To up your Instagram game, type, paint, draw, or stencil photography quotes on top of some of your photographs.
Photography quotes are a great way to draw attention to your photography business for many reasons. Visual quotes are some of the most frequently shared posts on the internet. People resonate with a snippet of inspiration splattered onto a beautiful backdrop. Photography quotes are quick reads; they are easy to digest.
Tips For Posting Photography Quotes
Here are some helpful tips to remember when creating visually stunning photography quotes for social media.
Don’t be afraid to lean into emotions with your photography quotes. Researchers Kelsey Libert and Kristin Tynski published a paper in the Harvard Business Review that revealed the importance of emotions in social media marketing.
They found feeling laden marketing campaigns are more likely to go viral than other campaigns. They also noted that in order for people to pay attention and to care about the post, the emotional impact needs to hit quickly.
Photography quotes combined with stunning photographs fit the bill for a viral marketing campaign. The more viewers emotionally connect with the post you are presenting, the more likely they are to engage with your profile. More engagement means more traffic, which often translates into more clients and more revenue.
For your photography quotes to really pack a punch always consider the composition. The text and imagery should always flow together. Don’t smash a photography quote into a photograph that doesn’t have any blank space.
Text that is difficult to read or obscured by the photo won’t communicate with viewers as strongly. Make sure the text is well-spaced on the image and there is enough negative space around the words.
On The Font Front
Text font is an art in itself. Fonts relay messages that should match the tone of your photo and photography quote. Using playful, childlike fonts with serious topics will evoke confusion rather than resonation with your audience.
Overall larger text is easier to read. Viewers grasp the message more quickly when larger fonts are used. Small fonts can make a big impression when they fit with the overall theme and design of the image.
Be Sure To Brand It Up
Before posting your photography quote to social media, add a branding element to the image. Social media is all about sharing. As your photography quote is passed around the internet, you want viewers to know where it came from. Adding your logo or name as a small icon or watermark on the image can help you gain traffic and support. Don’t miss out on this awesome marketing perk.
12 Best Photography Quotes for Social Media
There are hundreds of rousing photography quotes to choose from but we’ve selected some of the most social media worthy for you to pick from. These inspiring quotes layered on top of your photography will get conversations started and gain your brand more recognition.
Here are 12 best photography quotes to use in your social media profiles for maximum follower engagement. Remember to use hashtags!
“Yes, photography saved my life. Every time I go through something scary, traumatic, I survive by taking pictures.” — Nan Goldin
2. “My life is shaped by the urgent need to wander and observe, and my camera is my passport.” — Steve McCurry
3. “In photography there is a reality so subtle that it becomes more real than reality.” — Alfred Stieglitz
4. “Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever… It remembers little things, long after you have forgotten everything.” — Aaron Siskind
5. “Photography is, for me, a spontaneous impulse coming from an ever attentive eye which captures the moment and its eternity.” — Henri Cartier-Bresson
6. “Photography takes an instant out of time, altering life by holding it still.” — Dorothea Lange
7. “I really believe there are things nobody would see if I didn’t photograph them.” — Diane Arbus
8. “I think good dreaming is what leads to good photographs.” — Wayne Miller
9. “Beauty, you’re under arrest. I have a camera, and I’m not afraid to use it.” — Julia Margaret Cameron
10. “Photography concentrates one’s eye on the superficial. For that reason it obscures the hidden life which glimmers through the outlines of things like a play of light and shade. One can’t catch that even with the sharpest lens. One has to grope for it by feeling.” — Franz Kafka
11. “The best images are the ones that retain their strength and impact over the years, regardless of the number of times they are viewed.” — Anne Geddes
12. “You can look at a picture for a week and never think of it again. You can also look at a picture for a second and think of it all your life.” — Joan Miro
Using photography quotes on social media is an excellent way to gain followers, start meaningful business conversations, and create exciting hype for your business. Taking advantage of the free marketing tools available can give your business a big boost. With billions of potential clients, social media marketing for your photography business is a big deal. Use emotionally impactful photography quotes to help your business go viral.