Introduction
In an era dominated by smartphones with computational photography and AI-enhanced imaging, the Canon PowerShot ELPH 330 HS (IXUS 255 HS) might seem like a relic. Yet, this 2013 compact camera continues to carve out a niche in 2025, especially for those seeking a dedicated, pocket-sized shooter with optical zoom. But does its decade-old tech hold up against modern alternatives? Let’s dive into its strengths, weaknesses, and whether it deserves a spot in your gear bag today.
Key Features
The ELPH 330 HS packs specs that were impressive for its time, but how do they translate in 2025?
- 12.1MP 1/2.3″ CMOS Sensor: Smaller than most smartphone sensors today (e.g., iPhone 15’s 1/1.28″), but Canon’s processing keeps colors vibrant.
- 10x Optical Zoom (24-240mm equivalent): A standout feature—phones still rely on digital cropping, making this zoom invaluable for travel.
- Optical Image Stabilization (OIS): Reduces blur during handheld shots, especially at full zoom.
- 1080p Full HD Video: Dated in the 4K/8K era, but sufficient for casual use.
- 3.0-inch LCD (Non-Touch): Bright but lacks touch controls, a staple in modern cameras.
- Built-in WiFi: Ahead of its time, though pairing with 2025 devices may require patience.
Design and Build Quality
The ELPH 330 HS screams early-2010s chic with its metallic finish and minimalist buttons. At just 179g and slim enough to slip into a jeans pocket, it’s a lightweight alternative to bulkier mirrorless cameras. The build feels sturdy, though the plastic-reinforced body isn’t weather-sealed. The lack of a touchscreen or viewfinder feels limiting today, but tactile buttons provide quick access to modes like Auto, Program, and Creative Filters.
Performance & Usability
Speed and Handling
Startup time is brisk (1.3 seconds), and the 10x lens extends smoothly. Autofocus locks quickly in daylight but struggles in low light, often hunting for subjects. Burst mode maxes out at 2.5 fps—laughably slow compared to smartphones offering 20-30 fps.
User Interface
The menu system is straightforward but dated. Navigating with a D-pad feels archaic next to touch-enabled rivals. Still, beginners will appreciate the intuitive “Hybrid Auto” mode, which automatically captures short video clips with each photo for a highlight reel.
Image Quality
Daylight Shooting
In bright conditions, the ELPH 330 HS shines. Photos are crisp with natural colors, and the 24mm wide angle captures expansive landscapes. The 10x zoom remains its killer feature—240mm lets you snap wildlife or stage performances without pixelation.
Low-Light Limitations
The tiny sensor struggles in dim settings. Images at ISO 800+ show visible noise, and the f/3.0-6.9 aperture limits light intake. Modern smartphones with Night Mode (e.g., Google Pixel 8) easily outclass it here.
Creative Modes
Filters like Miniature Effect and Toy Camera add retro flair, though these are now standard in phone apps like Instagram.
Video Capabilities
The 1080p/24fps video looks clean but lacks dynamic range. Footage at full zoom is stabilized but soft. While smartphones offer 4K/60fps and Dolby Vision HDR, the ELPH’s optical zoom provides a unique advantage for recording distant subjects without quality loss.
Connectivity and Sharing
WiFi transfers require Canon’s aging CameraWindow app, which still works on iOS/Android in 2025 but feels clunky. Photos take ~10 seconds to transfer—painfully slow versus Bluetooth-enabled cameras. Still, it’s a rare perk for a pre-2015 compact.
Battery Life
The NB-4L battery delivers ~200 shots per charge. For comparison, the Sony ZV-1F lasts 360 shots, and smartphones easily last a day. Carry a spare battery ($15) for longer outings.
Pros & Cons
Pros:
- Ultra-portable, timeless design.
- Versatile 10x optical zoom.
- Reliable daylight image quality.
- Affordable (under $100 used).
Cons:
- No 4K video, touchscreen, or RAW support.
- Mediocre low-light performance.
- Outdated WiFi transfer speeds.
- Short battery life.
Alternatives to Consider
- Smartphones: iPhone 15 Pro or Samsung Galaxy S24 offer better low-light shots and portability but lack optical zoom.
- Sony ZV-1: A 2020s vlogging powerhouse with 4K, but pricier ($500+).
- Panasonic Lumix ZS80: 30x zoom and 4K for $300 (used).
Is the Canon PowerShot ELPH 330 HS Still Worth Buying in 2025?
Yes, if:
- You prioritize pocketability and optical zoom over cutting-edge specs.
- You’re on a tight budget and find one under $100.
- You want a secondary camera for travel or casual use.
No, if:
- You demand 4K video or RAW editing.
- Low-light performance is critical.
- You prefer touchscreen controls.
Where to Buy
If you’re hunting for a truly pocket-sized point-and-shoot, the Canon PowerShot ELPH 330 HS remains a sought-after classic, though it’s only available in limited quantities as a used camera.
For those wanting the latest model with improved features, the Canon PowerShot ELPH 360 HS is its direct successor and is currently available brand new.
You can check current deals on the ELPH 330 HS here, or explore the latest pricing and features of the ELPH 360 HS here.
Final Verdict
The Canon PowerShot ELPH 330 HS is a charming throwback for photography purists who value simplicity and optical zoom. While it won’t replace your smartphone, it’s a fun, affordable gateway to dedicated photography in 2025—as long as you temper expectations.
Frequently Asked Questions & People Also Ask – Canon PowerShot ELPH 330 HS
- Is the Canon PowerShot ELPH 330 HS still good for travel?
Yes, it’s ultra-compact and has a versatile 10x optical zoom, making it great for travel and everyday use. - Can you connect the ELPH 330 HS to a modern smartphone?
Yes, using its built-in WiFi and the Canon CameraWindow app, but the process is slow by today’s standards. - How is the low-light performance?
It’s mediocre; images in dim conditions have noticeable noise compared to today’s smartphones with Night Mode. - Does it record 4K video?
No, the maximum video resolution is 1080p Full HD at 24fps. - Is the Canon ELPH 330 HS discontinued?
Yes, it was discontinued years ago, but is widely available used online. - Does the Canon PowerShot ELPH 330 HS shoot RAW photos?
No, it only supports JPEG image capture. - What memory cards does the ELPH 330 HS use?
SD, SDHC, and SDXC cards are supported. - Is the WiFi still usable in 2025?
Yes, but you must use the legacy Canon CameraWindow app, and transfers are slower compared to modern devices. - Can you use the camera while charging?
No, you must remove the battery and charge it in the external charger. - How does the 10x zoom compare to smartphones?
It offers real optical zoom, which smartphones often lack, resulting in clearer distant shots. - What are good alternatives in 2025?
Sony ZV-1, Panasonic Lumix ZS80, or a recent smartphone for low-light and speed. - Is the ELPH 330 HS weather-sealed?
No, it is not weather-sealed. Avoid using it in heavy rain or dusty environments.
For a historical perspective and deeper technical background on the ELPH series, you can explore the Canon Camera Museum’s official page. This site offers detailed specs, product timelines, and design history directly from Canon, making it a trusted resource for camera enthusiasts and collectors.